Everyone has a story to tell. Yours is much more powerful than you know.
We bring your brand to life and make the intangible tangible.
Struggle to explain your product? Have a complex software you need to demo? Want your target audience to retain information about your brand?
Our team of professional motion graphics designers have years of experience creating animations for a wide range of industries and access to a world of tools powering their creativity.
Which means: It’s time to animate your brand.
Animation Video ROI
Animations make your brand more engaging and interactive. This makes them great assets to share on social media, distribute through email, feature internally and host on your website—they’re that versatile.
Online video already accounts for more than 75% of all online traffic.
Including the word “video” in subject lines can drive higher open rates.
81% of video marketers say video embeds keep people engaged on landing pages longer.
84% of consumers say a brand’s video has convinced them to buy a product or service.
These are numbers you need to tap into. Brafton delivers on creativity and ROI.
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Your animations are customized to your audience, business needs and marketing goals. Here’s a look into the typical process for each animation project we take on:
We start by examining your prospects and the language they speak.
Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to conceptualize a start-to-finish product that serves user intent.
Our animation style is whatever your brand needs it to be: Whether you require hand-drawn animated illustrations, 2D animation or 3D rendering to drive your message home, we have it covered.
The animation process is customized to your needs. Your dedicated writer drafts the narration, typically ranging from 72-290 words. Within these parameters, your final video will be between 30-120 seconds.
Our editorial team is adept at the type of short-form writing necessary for structuring animations that explain complex ideas in simple, easily understandable terms.
After your team approves the script, we move into storyboarding, which is where ideas really flourish.
The storyboard gives you a visual of everything on the screen shot-by-shot so that you have a strong sense of the final animated video. All relevant features are included in the storyboarding process, including colors, backgrounds, video cues, narration, sound effects and, depending on the type of animation, characters and movements.
Using Adobe Creative Suite and other software, we fully animate and produce your video. This step involves visually creating all animated characters and assets, timing voiceover work, syncing music and adding relevant branding features.
The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
Putting Your Animations to Work
At Brafton, we offer a host of custom animation products that propel your brand to the forefront of industry conversations. Our expansive video marketing capabilities mean we can approach your next video project with any type of animation technique that suits your needs best.
Animations that quickly and effectively explain information help your audience retain information and understand your brand. Using words alone asks too much of viewers, and that’s why we develop explainer videos that are instructive and direct.
We’ve found explainers turn abstract concepts like software and data into consumable content with ease. They’re also great at communicating important messages about your company: It’s goals, mission, values, differentiators and more.
Our Brafton.com explainer video shows how paid and organic traffic impact your digital marketing efforts.
Oliver Wight uses a whiteboard animation to explain 4 ways Integrated Tactical Planning can benefit businesses.
For quick illustrations and text or character-based design, whiteboard animations, also called scribe animations, combine the power of art and narration. These videos work great for how-tos, educational guides and linear storytelling.
Our whiteboard animation service helps you connect with your audience by illustrating your messaging in a familiar and memorable format.
Showcase your products and services in the best possible light. Our product animation services give you the opportunity to reach your audience in a way that’s often more effective than speaking directly with a sales rep.
The product demo video is one of the most popular types of marketing video that brands can make, allowing consumers to get to know the benefits of your solutions at their own convenience. We have the capabilities to create excellent product videos, including 3D product animation services to show your offerings from all angles imaginable.
Get your product promotion videos into the hands of prospects for shorter conversion timelines. We build out your animations to highlight functionalities, integrations, top features, key differentiators and logos for greater branding and market positioning.
BrownMed shows off the features of their newborn carrier in this product demo video.
Animated Web Demos
Ustudio highlights the features of its podcasting app in this web demo video.
Animated Web Demos
Web demos are great sales tools to show during meetings and to host on core landing pages. Animated demos take viewers through the intricacies of your physical product or software and are perfect mediums for showing step-by-step processes.
Have a complex portal, tool or digital asset that’s hard to define at point of sale? Animated web demos are the way to go.
3D and Hybrid Videos
3D and Hybrid Videos
Animations go beyond 2D vector images and flat illustrations. Our motion graphics team is trained in the latest 3D and hybrid video technologies, allowing your brand to tap into new levels of multimedia sophistication.
Fuse the strength of live action video with animations (hybrid) for additional layers of branding, product support and annotated emphasis. Or, build entire worlds from scratch with highly detailed 3D video renderings that elevate your marketing.
Vindicia’s hybrid animation combines footage of real people to make a connection with the audience with dynamic graphics layered on top to highlight key points.
Elevate HR’s animated logo makes its videos look more polished and branded.
Your logo is a cornerstone of your brand. An animated logo adds some dynamism to your videos. Bringing together kinetic typography, 3D animation styles and sound effects into a brief yet memorable animated logo promotes brand recall and provides consistent branding across all of your marketing videos.
Whether you want to add some motion to your current logo or need a new logo designed, animated and rolled into your branded assets, we can help.